Appearances Privacy Policy

Appearances Privacy Policy for Wag Entertainment Limited

At Wag Entertainment Limited, we are committed to protecting the personal data that we obtain about you.

This Privacy Policy explains how we will process the data relating to you that you provide to us (or that we may collect) when you or your property appear in our productions.

Wag Entertainment Limited (we, us, our, Wag Entertainment) is a company incorporated in England & Wales with company number 03556882 and registered office at 2D Leroy House, 436 Essex Road, London N1 3QP. Where we decide the purpose and means for the processing of the personal data, we are the 'data controller'. As data controller, we will comply with all applicable data protection laws.

If you have any questions or comments about this Privacy Policy, please let us know by emailing [email protected]. Please note that we may update this policy from time to time.

What personal information are we likely to collect about you?

In order to produce and distribute content and undertake other related business activities, we will need to collect and process information about you. Such information may include:

  • your name;
  • your email address;
  • your postal address;
  • your bank details;
  • communications we have had with you, i.e. your emails;
  • if you have an on-screen or voiceover role, images, video, audio of you;
  • if your vehicle appears in our production, your licence plate number;
  • if your property appears in our production, this may also reveal information about you.

Mostly, we collect personal information directly from you. For example, through resumes, identity documents, forms completed by you, correspondence with you or through interviews, auditions, meetings or other assessments, and from you participation in filming.

How do we use your personal data and on what basis?

We need the categories of information listed above:

  • to allow us to perform our contract with you;
  • to enable us to comply with our legal obligations; and
  • to pursue legitimate interests of our own or of third parties to operate our business, provided that your interests and fundamental rights do not override those interests.

Due to the nature of our business, where appropriate and lawful, we may rely upon exemptions to data protection rules in relation to journalistic freedom, the right to artistic expression or more generally, the right to freedom of expression.

The processing of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and the processing of genetic data, biometric data for the purpose of uniquely identifying an individual, data concerning health or data concerning an individual's sex life or sexual orientation, is only allowed in certain restricted circumstances. Such data is known as special categories of personal data.

We will only process special categories of personal data where this is appropriate and lawful, for example where you have made such data manifestly public.

The purposes for which we will process your personal information are listed below. Sometimes the legal bases for processing will overlap and there may be more than one basis to support our use of your personal information.

Enabling the creation, sale, distribution and/or broadcast of the production

  • communicate with you;
  • entering into an agreement with you relating to your or your property' s appearance in our productions;
  • any reasonable checks we may make to verify information provided by you;
  • performance of the terms of the agreement;
  • processing images / video / audio of you or your property;
  • processing payments to you from us, where applicable;
  • recording and managing the ownership and licensing of intellectual property rights, in particular copyright;
  • credit your role.

Tax and other legal obligations

  • implementing health and safety regulation or security measures
  • reporting VAT and other company tax reporting purposes (as required by law)
  • complying with regulators, law enforcement agencies or in relation to any claims that may arise

In accordance with our legal obligations, we may disclose your information to the extent required by law which may include for financial accounting and taxation purposes with our auditors, regulators or other government bodies such as HMRC. We may also disclose your information to third parties in order to enforce or apply our contractual terms, to investigate potential breaches, to protect the rights and freedoms, property or safety of our business or those of our customers and other individuals.

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the information we hold may be included as part of that sale, in which case you will be notified via email and/or a prominent notice on our website of any changes in ownership or use of your information, as any choices you may have regarding that information.

Do we share your personal information with anyone else?

We will only ever share your information with third parties in the ways that are described in this privacy policy.

We keep your information confidential, but may disclose it to our personnel, suppliers or subcontractors (including our cloud-based data processing or professional advisors) insofar as it is reasonably necessary for the purposes set out in this Privacy Policy, provided that they do not make independent use of the information and have agreed to adhere to the rules set out in this Privacy Policy. In some instances, this data sharing may involve the transfer of information outside the EU. Please see our section on International Data Transfers below.

We may share contractual agreements, such as contributor agreements or location agreements, with our production partners (including broadcasters or networks).

If you have an on-screen or voiceover role, we may disclose footage, images, or audio recordings of you as part of the broadcasting, distribution and marketing of the production. We may also disclose your name to allow us to credit your role.

Your choices and rights in relation to personal data which we process relating to you

You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest:

  • to ask for a copy of data we are processing about you and have inaccuracies corrected;
  • to ask us to restrict, stop processing, or to delete your personal data;
  • to request a machine readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and
  • to make a complaint to a data protection regulator. You may contact them at:

To make a request in relation to any of the aforementioned rights, please email us at [email protected].

If you are unhappy with the way that we are processing your personal data, please let us know. The best way to bring this to our attention is by emailing us at [email protected].


We only use information from children under the age of 16 where it is lawful and appropriate to do so. We will always communicate with a parent or guardian in this respect.

If a parent or guardian becomes aware that his or her child has provided us with information or may be receiving communications from us without consent of a parent or guardian, we ask that this be brought to our immediate attention. We will make it our priority to address this situation. In such an event, please contact us at [email protected].


We will take commercially reasonable, appropriate technical and organisational measures to ensure a level of security appropriate to the risk that could be encountered, taking into account the likelihood and severity those risks might pose to the rights and freedoms of individuals who might be impacted.

In particular, we will take precautions to protect against the accidental or unlawful destruction, loss, or alteration, and unauthorised disclosure of or access to the personal data transmitted, stored or otherwise processed by us.

Please be aware that, while we make the security of our systems and your personal information a high priority and we devote considerable time and resources to implementing and maintaining robust information technology security, no security system can prevent all security breaches. By choosing to share your personal information with us, you accept the aforesaid and provide your information at your own risk.


In accordance with data protection laws and good commercial practice, we do not retain data in a form that permits identification of the person(s) to whom it relates for any longer than is necessary. Once the purpose for which information has been collected has been fulfilled, we will either permanently delete your personal information or remove all identifiers within it so that it is no longer personal data. We may use such anonymised data for research and/or business analysis purposes.

International Data Transfers

Our servers are located in the UK and the information that we collect directly from you will be stored in these servers. We may also transfer your personal data to our third party service providers, many of whom may be located outside of the UK or EU, operate from multiple locations including non-UK and non-EU based operations or engage sub-processors located outside the UK or EU.

There are agreements in place with all of our third party service providers to ensure that those parties process personal data using appropriate safeguards that meet the requirements of data protection laws. Such appropriate safeguards may include standard data protection clauses adopted by a data protection regulator and approved by the European Commission, such as the European Commission's standard contractual clauses.

If you would like to find out more about these safeguards or if you have any other queries or comments in relation to this policy, please let us know by emailing us at [email protected].

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time. We will notify you of any changes to this policy by posting the new version of the Privacy Policy on our Website. You are advised to consult this Privacy Policy webpage regularly for any changes.

Contact Us

Questions, comments and requests in relation to this Privacy Policy are welcome and should be addressed to [email protected].

Alternatively, you may address these to the Data Protection Officer at WAG TV Limited, Leroy House, 436 Essex Road, London N1 3QP, United Kingdom.